David Sherwin
Principal Designer

David Sherwin is a principal designer at frog, a global innovation firm, and the author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills and Success by Design: The Essential Business Reference for Designers, both from HOW.

He is a senior lecturer in the BFA in Interaction Design program at California College of the Arts, and has spoken and taught workshops on creativity, business, and user experience design at SxSWi, Interaction 11, HOW Interactive Design Conference, and many colleges and universities around the U.S.

Sessions presenting:

Know Thy User: The Role of Research in Great Interactive Design
David Sherwin
10 Design Business Failures
David Sherwin

HOW Interactive Design Conference
San Francisco 2012

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