Kelly Goto
Principal, LLC

As an evangelist for "design ethnography," Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. She's the principal of, LLC, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions; her clients include Seiko Epson Japan, Adobe, NetIQ, WebEx and CNET. Kelly is the author of Web Redesign 2.0: Workflow that Works – which is the standard for user-centered design principles – and the editor of, a leading online publication on mobile user experience. She also serves on the board of the AIGA Center for Brand Experience.

Sessions presenting:

Beyond Usable: Mapping Emotion to Experience
Kelly Goto

HOW Interactive Design Conference
San Francisco 2012

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